Frequently Asked Questions
Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- What type of products and services do you provide?
- How do I go about getting an estimate from you?
- At what resolution should I submit photos or graphics.
- What is a proof and why is it important that I look at it?
- What is the Pantone Matching System?
- Why do the printed colors look different from the colors on my screen?
- What file format should I use when submitting my electronic document for printing?
- Once I submit the documents, how long will it take to finish my job?
Good question! We are a full service shop and offer a wide range of products and services. Our product line includes stationery, business forms, auction flyers, real estate brochures, catalogs, and more. Contact us to discuss your project - together we'll determine if your needs and our capabilities are a good match.
At what resolution should I submit photos or graphics.
The rule of thumb is with your camera set to "highest quality" - as high as your camera will allow. The file you send to us can be either:
1. A small physical size, say 3" x 5", at 300 dpi,
2. A large physical size, say 24" x 36", at 72 dpi.
Both will produce excellent results.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. We also accept files from Adobe InDesign and Microsift Publisher. Other files might work, contact us to discuss compatibility.
Once I submit the documents, how long will it take to finish my job?
Be prepared to tell us WHEN YOU NEED YOUR JOB. That's our goal, if possible to have your project in your hands when you need it, or before. Many times that can be accomplished.
Actual delivery time depends on several variables - previously established production schedules, prior commitments to customers, availability of stock, etc. Rest assured that we will always give it our best to have your project ready when you need it. And know that we meet promised delivery dates over 95% of the time.